Online reputation management has gained a lot of attention in recent years due to companies being hurt by negative reviews. About five years ago Dominoes pizza’s online reputation was hurt by an employee who posted a video of them spitting in the food and then selling it to customers.
By the time Dominoes Pizza noticed the video and took action, there were already a few million people views the day after. That is why it is important to keep an eye out on your branded terms on social media as well as on search engines. There are many