Internet completely changed the game in many ways and in many industries. Previously, position a brand it was a matter of having money to bombard the media with advertisements, but in the present context it takes more than a good budget to ensure that consumers are attracted to our brand.
There are several definitions of what a brand, but this is my favorite definition: A brand is the community that is created around a product or company. The logo, slogan, mission, vision, etc. are elements that are part of a brand, but the brand itself is all