Thinking of adding video to your repertoire of marketing tactics? Set yourself up for success from the outset by ensuring your videos reinforce your brand. Here are some tips for developing on-brand videos every time.
The imagery used in your marketing videos should be consistent with those used in your other marketing materials. They should also speak to your video’s target audience. Before selecting video imagery, think about the mood you’d like the video to portray as well as the purpose of the images. By considering these details as well as how you can mesh the