Leads are one of the most important and crucial parts of every business. Each and every marketing strategy revolves around these and the sole aim of each marketer is to generate more and more leads. The ultimate reason behind creating maximum number of leads is to amplify the sales figures. Revenues are the main driving force behind the success of any organisation and in order to grow a company needs leads. However, there is something which is even more important than lead generation and that is lead nurturing.
What is lead nurturing?
The method of