The term link building pops into our mind as soon as we think of different ways to acquire direct inbound links for any site. Second-tier link building or guest blogging is a bit more complex strategy that is more often ignored. The term guest blogging isn’t a new concept. It has been there for years mainly used for promoting the promoters, i.e. linking to pages that link to you.
In other words:
Second-tier link building
You build link to…
Your web pages and sites you own
Someone else’s web pages that link to your