Why PageViews Are Overrated

Online marketing professionals make quite a to-do made about page views. Hearing some people talk about them, you’d swear that the moon and stars hung on the things. A day doesn’t go by when the importance of snagging eyeballs isn’t hammered relentlessly into the heads of anyone who wants to do business online.

But here’s the deep, dark, dirty secret of Internet marketing: page views are a vastly overrated resource. Here’s why.

The Window Shopping Analogy

Let’s harken back to a distant time before the Internet, where places called, “stores” sold goods to customers who actually “entered”