Given the vast wealth of user-generated content available on the internet, it shouldn’t come as any surprise that the majority of consumers spend time reading reviews, scouring comments on social media and browsing through search engine results before deciding to make a purchase. Today’s purchase decisions are invariably made after extensive online research. People are more likely to choose a restaurant, hotel, high-street store or an online business based on what they have read on the Web. No matter what sort of business you have, online reputation management is critical for success.
More often than not, the first experience