Corporate Gift Giving: Marketing That Pays For Itself

Giving as a marketing strategy is based on one universal truth: People like to receive gifts, and so giving is good business whether you’re marketing to build a loyal clientele or to keep your employees happy.While hard ROI data isn’t available on the practice, here is a simple question: You enjoy getting a gift, don’t you? Well, your giftees will too. That’s why seasoned corporate gifters have embraced gift marketing, and perhaps you should as well.

The Why Behind the Giving

The optimistic view is that your generosity and thoughtfulness will put your company ahead of