There are millions of social media sites nowadays, but some of the most popular ones are Facebook, Twitter, Instagram, Pinterest and Google Plus. Every business needs social recognition in order to be successful, and these sites are the best way to promote. It is still not an easy job and you need to figure out something that no one else did before you, in order to get attention and stand up from the crowd.
There are many ways to improve your social media strategy. Everyone can come up with something that is going to amaze the public and bring incredible popularity to inventor. You just need to be imaginative and open minded. Know people and their needs, because they are necessary for any business.
This might seem obvious, but still needs to be mentioned. First and most important thing is to make your profile look good and attractive, since that is the first thing everyone is going to see, before reading anything. You want to keep it simple, but to give enough information about your business and what you are offering. It is good to keep up with trends which are changing almost daily these days. If you already have a profile, think about upgrading and improving it, every time you can. It is an endless job and you can always come up with something new. Keep it fresh and up to date.
Goals and Objectives
Another very important thing is to have a strategy. Think everything through and establish your goals and objectives. Ask yourself what is it that you are trying to accomplish and where do you see your business in future, it might be 5, 10, or 20 years from now. Once you do that you will find it much easier to focus on your work, since you know what you want and where you want to get. It is like knowing where your work is going to “end” and you just keep going towards that goal.
Understand Your Consumers/fans
It does not matter if you are not a popular person or you are selling a good product, you always need to read comments and give feedback to people who are using your service. In that way you will let them know that you care and they will support you even more. It is also good because you can see what people like or dislike about your business and make a change to improve. Constant changing, improving and updating is reality nowadays and it will get you far.
Linking and Sharing
Link your Twitter, Facebook, Instagram, Google Plus, basically any social media profile you have, to your website and vice versa. You want people to know that you are active and using every asset that can be used. In that way people can easily learn about you and your business, either they came across your website or found you on some of the social media networks. Social media networks are perfect because you can keep everyone up to date on what is new in your business and easily give a lot of detail about it. Just click share. You don’t want to spam though, because it might put you in some people’s “hidden list”, but don’t be afraid to announce anything new that is happening.
So keep up to date, use what is popular in particular period of time, communicate with your consumers/fans and be innovative. With maintaining your media presence your work is never done and you can always come up with something new. Sometimes it might not work as well as you planned, but sometimes it can work even better.
Oscar Waterworth is a tech addict from Sydney and a father of two amazing kids. He loves all things related to technology and marketing, especially useful tools and new applications. He knows that there are many ways of improving one’s social media strategy and he is more than happy to share his knowledge.