Many experts have written articles and thick books specifically for branding. There are also literally thousands of marketing workshops dedicated for this topic. In any case, marketer wants to create a memorable and iconic brand. It would be very helpful to have a legendary brand. Some marketers are also more interested with guerrilla brand, luxury brand, techno-brand and other varieties. So, even if we are not branding experts, we should know how to make proper branding.
Branding is actually a rather abstract topic and each branding expert could have unique description of it. As an example, designers could consider branding as a visual representation, such as logo and others. Some advertisers may also consider branding as radio or TV commercials. Likewise, salespeople, customer service agents, technology managers and CEOs have different opinions about branding. So, how we can bring all these opinions into a simple definition? However, to make things much simpler, we should consider our brand as our business.
This means that our brand could include many different elements that could make up our business. In this case, we may start with our services our products. Our business operation could include our store front, deliver vehicles, return policies, customer service staff, advertising, service guarantee and many other components.
Many people have asked whether a logo is actually a brand. Viewed from a certain perspective, it isn’t true. In general, our logo should be considered as the most recognizable component of our brand. However, many people mistakenly use the terms, brand and logo, interchangeably. Without doubt, a great logo could help consumers recognize and remember our products. Our logo is just a visual representation of our brand and it could also be considered as the visual shortcut of our brand. Although logo is essential, it isn’t our brand. Brand is what consumers think about a company.
Branding requires much bigger marketing budget than simple logo. Obviously, money can make it easier for us to start a marketing campaign. However, great branding doesn’t always require bigger budget. Branding is all about creativity and our willingness to try things differently. In general, we should get people talking about our brand and we could also provide questions for specific business ideas. Again, designing a brand would take a little work and so much creativity. However, there are literally many ideas to create very interesting brands. The most crucial question is what would be the most efficient way to create a brand. One very straightforward way to do that is by having a great product.
Many businesses are able to grow themselves by offering only impressive products. Their reputation starts to grow by word of mount as more consumers try and love their products. As an example, Starbucks are able to create a unique experience by just offering a cup of coffee. The idea of opening a place where people can drink coffee comfortably isn’t something new, but this could become much more unique due to the proper use of experience.