We may have allocated plenty of effort, expense and time into designing, printing and distributing our flyers. They are absolutely needed to advertise our business and improve our revenue. However, we need to make sure that this advertising effort will pay off. There are many ways to ensure that our flyers are well accepted by consumers and one of them is by putting coupons. Here are other things we should do to improve our flyer-based marketing efforts:
We should allocate enough time to make sure that everything is properly implemented. The actual printing process could take about two days to complete and we should make sure that the printing company offers reasonable turnaround time. We also need to include factors like proofing, design, market analysis and research in our plan. We should make sure that our flyers will be ready in the right time.
2. Target the right demographics:
We should understand our market and know what kind of demographics we are aiming. The prime importance is to understand our audience and create the proper call of action. Good flyers can reach consumers at their deeper levels and they can encourage consumers to act accordingly based on what we have to offer. We should make sure that they will understand the kind of message that we plan to transmit.
3. Analyze the competition:
Many competitors are seeking to improve their advertising strategies by analyzing one another. We should learn what the competition is using to outreach the same market. We should regularly learn their methods and find ways to improve on them. This little honest thievery could actually offer so much in the long run.
4. Use brand consistently:
Effective advertising is related to proper branding and it should be synonymous with our identity. As an example, Kleenex is probably the most important brand for facial tissue and we should learn how it can maintain such a dominance if we are also offering the same product. This is what brand is all about ad we should use our flyers effectively to dominate our market.
One very important thing to do is by ensuring simplicity and it is important because consumers are often too busy. They are less likely to read a huge block of text. We may employ graphics and images to replace much of the copy. We could also use bullet points to keep our message concise and highly understandable.
6. Distribute them properly:
There are many businesses that fail with their flyer strategy. This could be related with failures in distribution methods. We should understand our targeted demographics to define the most effective distribution method, whether it is newspaper inserts, door hangers or direct mail. This should allow us to reach more audience properly.
7. Be consistent:
We should always advertise, advertise and advertise. We shouldn’t think that one round of flyer distribution will put us at the top of the market. In fact, many businesses are scrambling for the same position and it is about overpowering one another in advertising.