One of the first facts you learn about branding is how important the logo is. This single element can easily make or break an entire branding campaign, being important for all businesses, small to huge.
While in corporate branding there is usually a large team that works on every single aspect of branding, small businesses do not have such resources. In many cases the logo is designed in-house or through a freelancer. Mistakes are human but you should at least be aware of how a great logo is created. Remember the following whenever faced with such a